Security Summit April 21, Trespassing in the District, Central Subway Update

FWCBD Security Summit 
Join Us at Our Second Annual Security Summit 
Date: April 21, 2016

Time: 8:00am to 10am 
Coffee social from 8:00am to 8:30am
Meeting starts at 8:30am

Location: The Bay Theater at PIER 39 
Aquarium of the Bay

RSVP: By Monday, April 18, 2016

Throughout the year, The PIERsafe committee and FWCBD Ambassadors work with Captain Lazar and our neighborhood officers on crime and safety initiatives ranging from street population issues to car break-ins. 

At the Security Summit, Captain Lazar of the SFPD, District Attorney Karen Catalona, and the homeless outreach team will provide an update on their current cases, projects, and challenges/opportunities in our district. The community will also have an opportunity to ask questions and network.


FWCBD wins $120,000 Grant! 

The FWCBD is pleased to announce that we have received a grant for up to $120,000 annually in free advertising with Google. The CBD will use this grant to bring in approximately 80,000 additional visitors to our website each year. 

Trespassing in the District
How to Effectively Communicate the Offense

The FWCBD Ambassadors are in the district seven days a week as part of an ongoing effort to maintain clean and safe sidewalks. Their presence is effective in discouraging trespassing from the local street population. 

Our beat officers offered the following advice -- If you are calling in a trespassing complaint to the SFPD and your Do Not Trespass sign is displayed, make sure to communicate that this is a trespassing offense. Since the act of trespassing is a violation, it is important for the officers to hear that a trespassing offense is being committed versus an unwelcome presence loitering. 

If you haven't already, please contact the ambassadors for the 2016 Do Not Trespass signs, they will deliver them to your business. The ambassadors can be reached by email at or 415-726-3088.

Central Subway Update

SFMTA Phase III Funding Secured for 2017-2018  

Great news from SF Nextstop! For the upcoming 17/18 FY budget, the SFMTA has budgeted $1.25 million towards community outreach and design development for the Central Subway Phase III. This means that as long as the budget gets approved, community outreach and further evaluation of the concepts proposed in the Phase 3 Initial Study will be fully funded. 

How You Can Help Support the Project
Write letters of support to 
expressing your support for having the Central Subway Phase III study in the FY 2017 and FY 2018 MTA budget.

For more information about the project:

Check out the SF Examiner's 3/11/16 article:
SFMTA to study Central Subway extension to Fisherman’s Wharf

Tips and Tricks for Businesses

The SF business portal is a great tool for businesses, especially with regards to taxation.
If you email a question before 7pm, you will get  a same day response.

Townsquared Posts Provide Business Tips 
The Townsquared community continues to post relevant articles and tips for businesses. Recent topics include
detecting counterfeit currency, budgeting for small businesses, excel tips and SEO strategies. Article links and community feedback give a helpful perspective. 

The Wharf By the Numbers
People Counting Devices track Wharf footfall

Each month we share our pedestrian counts for the previous month and previous year. February footfall from the 1st to the 28th (not counting the 29th, since this year was a leap year) shows a 1% increase over the same dates during the previous year. 
FISHERMAN'S WHARF FOOTFALL   Feb 2015     Feb 2016
JEFFERSON AT BAY COMPANY  291,213    316,767
JEFFERSON AT BOUDINS 432,926    445,787
JEFFERSON AT WAX MUSEUM 336,563    297,312
JEFFERSON AT CASTAGNOLA'S 407,162    421,974
Stay tuned for more annual comparisons. The FWCBD is using footfall data to help provide valuable information to the City to help advocate for more services for local property owners, merchants and visitors. 
President's/Valentine's Day Springboard Update 

A Recap of our Footfall Numbers

When ranking the top ten days of traffic to Fisherman’s Wharf for the 2014/2015 fiscal year, the Valentine's/President's Day weekend dominated.
Looking at Saturday, Sunday, and Monday of the holiday weekend in 2015 we counted 300,659 people. This year, comparing Saturday, Sunday and Monday of the 2016 holiday weekend we counted 285,258 people, showing a decrease of 5.1% from last year. 

FISHnet Radio Handset Application

Community Members are Encouraged to Apply
Deadline extended!

The FWCBD is seeking applications from businesses interested in receiving a radio and participating in the FISHnet Radio Roll Call that is conducted every Tuesday at Noon after the City Alert tone. The purpose of this application is to further the emergency outreach protocol in our District. Three Radios have been purchased for businesses interested in participating. Each radio will be given to the chosen business at the cost of one dollar. The radio will become the sole property of the chosen business who will be responsible for the continued maintenance and repair of the radio without any liability or cost to The FWCBD. Link to the application

Wharf News

Thrillist - Why I Love Something You Hate: Ghirardelli Square
"If you’re from San Francisco -- or have lived here long enough -- there’s a good chance you scoff at visiting Ghirardelli Square for many of the same reasons you roll your eyes when tourist friends drag you to Fisherman’s Wharf. But just like Fisherman’s Wharf, there are actually a whole bunch of reasons Ghirardelli Square is actually pretty cool and up-and-coming (again)." Read the Full Article>> 

Keep gloom at bay: SF still has its soul
"Our destination was Fisherman’s Wharf, Scoma’s to be exact, a favorite of my parents’ back when their only son equated seafood with anchovy pizza (and was left at home).
Located deep in the tourist zone where no true local goes ... except that the place was packed — and not just with out-of-towners." Read the Full Article>> 

Kitchen Story, Sweet Maple Owner To Open Surisan In The Wharf
"Fisherman's Wharf is getting a flourish of culinary creativity with a new restaurant called Surisan, which will offer everything from traditional American breakfasts to innovative modern Asian-American fusion with a heavy Korean inspiration." Read the Full Article>> 
Follow all the Wharf News>>

Business Openings

Marbles: The Brain Store is a one-of-a-kind specialty store with a smart collection of hand-picked, expert-tested, certifiably fun ways to build better brains. It is located at 353 Jefferson Street and is now open.

Fisherman's Wharf CBD Logo

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Winter 2016- Issue 43

In this Issue:
Security Summit April 21, 2016
Trespassing in the District
Central Subway Update
Tips and Tricks for Businesses

By the Numbers
President's Day Weekend Numbers
FISHnet Radio Handset Giveaway
Wharf News
Business Openings


Board of Directors Mtg. 
March 22, 2016
10:00 AM
Bistro Boudin

Marketing Committee
April 12, 2016
3:00 PM
FWCBD Office

PIERsafe Committee 
April 20, 2016
9:00 AM
FWCBD Office

SOBO Committee 
April 10, 2016
3:00 PM
FWCBD Office

Security Summit
April 21 2016
8:00 AM to 10:00 AM
The Bay Theater at PIER 39


The SF Maritime National Park Association
A Roaring 20's Festive Floating Soiree 

March 12, 2016
6:00 PM to 10:00 PM
Music, Dinner and Dancing!

For district-wide events  please visit our website.


3/19-Grand Princess
See More Dates>>

FWCBD Strategic Partners


Fisherman's Wharf Community Benefit District

2801 Leavenworth Street, Suite B-16 San Francisco, CA 94133

Troy Campbell - Executive Director
John Cannizzaro - Board President

FWCBD Ambassador Services

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