Utrip PRO Launch, Meet Mariah Sapp, Trending Street Population, FW Beat Officers, District Beautification, Fuel Tank Replacement at the Kirkland Bus Yard By the Numbers and  the 2017 President's Day Recap. 

Fisherman's Wharf Unveils Personalized Itinterary Planning Technology Powered by Utrip PRO
The FWCBD has released a new artificial intelligence-based trip planning tool powered by Utrip PRO. The free online planner enables visitors to select their interests and budget and receive a personalized, interactive itinerary for their visit to the Fisherman’s Wharf district.

Visitors can access the Utrip planner from the home page of their website or at:

All Fisherman's Wharf businesses are listed in the itinerary planner. A custom website widget, which creates an itinerary that includes your business, are available for your website. For more information, contact

Meet the Port's New Street Performer Program Manager 
Welcome Mariah Sapp to the Wharf!

Mariah Sapp is the Port's newly hired Street Performer Program Manager, reporting to Northern Waterfront Manager, Rip Malloy. She is responsible for performer scheduling, overall operations, and the enforcement of noise violations amongst the performers. An aspiring judge, Mariah is a recent college graduate from San Francisco State University. 

Should you have any questions, Mariah can be reached Monday through Friday from 10 a.m. to 7 p.m. via phone or email at (415) 932-9643,

Trending Street Population: Weekly Updates on Townsquared and FWCBD Top 3 Offenders Update
Going forward, FWCBD Operations Manager Mike Castro will be posting photos and information about a trending member, or members, of the street population that have been a nuisance in recent weeks. This information will be posted on Townsquared weekly. 

Krista Carr, one of the FWCBD's Top 3 Offenders was arrested Wednesday, January 18th, 2017 for an active warrant. She is currently in custody and awaiting her court appearance. 

Fisherman's Wharf Beat Officers 
The FW Beat Officer Phone number is 415-857-5607, for situations that require a non-emergency police response. If you cannot reach the FW Beat Officers, please call the non-emergency line at 415-533-0123.

Team Lead
Sergeant Larry Chan 

Day watch 
11am to 9pm

-Officer Nicholas Stewart
-Officer Chris Sabella

-Officer Wallace Kresley
-Officer Kevin Gil 

Night watch 
2pm to 12pm

-Officer Brendan Mannix
-Officer Carson McKenzie

District Beautification Initiatives
Kirkland Bus Yard Scrim Unveiled

The SFMTA, working in partnership with the Fisherman's Wharf Community Benefit District, recently added banners along the fence around the MTA's Kirkland Bus Yard to beautify the area. The MTA's Erica Kato explains, "Muni’s Kirkland bus division has a storied history with the Fisherman’s Wharf district. Located near Pier 39, Kirkland is one of San Francisco’s smallest and oldest bus yards — but also one of the most visible." 

This project was funded by the FWCBD as a way to beautify the area around the bus yard with an attractive design that educates visitors and the community about Muni’s past and its place in Fisherman's Wharf. To see the images in order, follow the timeline along the block of Powell Street from Beach to North Point Street. Photos and a video of the new banners are posted on the SFMTA's Moving blog here, and for additional photos, please visit the SFMTA Photo Archive.

Reminder: Underground Fuel Tank Replacement at the Muni Kirkland Bus Yard
The Project is Anticipated to Start in March 2017
As we reported last month, to modernize the Muni system, the San Francisco Municipal Transportation Agency (SFMTA), which manages Muni, will replace two underground fuel tanks in the Kirkland Yard with new fuel storage tanks. The project, anticipated to start in March 2017, will last for approximately nine months. 

Temporary service adjustments and short-term construction impacts include:
-Partial bus substitution for the F and E lines
-Relocation of the F stop at Beach and Stockton Streets
-Street parking removal
-Traffic lane closures
-Sidewalk closures
-Noise and dust during daytime work  
-Possible odors from excavation of contaminated soil

For concerns or assistance, please contact: Tess Kavanagh, Project Manager, at 415.701.4212, via email at or Jay Lu, Public Relations Officer, at 415.701.4387, via email at

The Wharf By the Numbers

People Counting Devices Track Wharf Footfall
Each month we share our pedestrian counts for the previous month and previous year. Our January 2017 footfall count shows a 13% decrease over January 2016.

JEFFERSON AT WAX MUSEUM      317,911     291,488 
JEFFERSON AT CASTAGNOLA'S      312,320     270,604  

Stay tuned for more annual comparisons. The FWCBD is using footfall data to help provide valuable information to the City to help advocate for more services for local property owners, merchants and visitors. 

President's Day Weekend 2017

Rain, rain, go away! This year's President's Day weekend was significantly impacted by the rain. Looking at Saturday, Sunday, and Monday of the holiday weekend in 2016, we counted 285,258 people. This year, comparing Saturday, Sunday and Monday of the 2017 holiday weekend we counted 145,363 people, a decrease of 49% from last year. 


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Winter 2016 - Issue 54

In this Issue:
Utrip PRO Launch
- Meet Mariah Sapp
Trending Street Population
FW Beat Officers 
District Beautification

- Fuel Tank Replacement at       Kirkland  Bus Yard
By the Numbers
President's Day Weekend        Recap



Board of Directors Mtg. 
February 28, 2017
10:00 a.m.
Bistro Boudin

SOBO Committee 
March 9, 2017
3:00 p.m.
FWCBD Office

Marketing Committee
March 14, 2017
3:00 p.m.
FWCBD Office

PIERsafe Committee 
March 15, 2017
9:00 a.m.
FWCBD Office

Sustainability Committee 
March 16, 2017
10:00 a.m.
FWCBD Office

Police Community Meeting 
March 23, 2017
1:00 p.m.

Transportation Improvement Committee 
April 19, 2017
3:00 p.m.
FWCBD Office



PIER 39 is 39! 
Beginning in January 2017, join PIER 39 every Friday for 39 weeks to celebrate 39 years of amazing views, fresh seafood, unique local shopping and the famous sea lions. For more information click here

2/28 Grand Princess
See More Dates>>
Family Guy at the Wharf! Screen capture posted on our Instagram

Photo Credits

Photo Credit @cashthedoggy
Photo Credit @umang0506

District Sponsor

Nob Hill's unique village market and deli experience.  Family owned and operated since 1984.
Become a Sponsor>>


Fisherman's Wharf Community Benefit District

2801 Leavenworth Street, Suite B-16 San Francisco, CA 94133

Troy Campbell - Executive Director
Jeff Sears - Board President
FWCBD Ambassador Services

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