Bike Share Location Feedback Requested, Share the Warmth Holiday Coat Drive Recap, FW Retail Strategy, Marketing Toolkit, District Beautification, NEW No Trespassing Signs for January 2017, FWMA Crab Feed and Silent Auction, Fuel Tank Replacement at the Kirkland Bus Yard, By the Numbers, and Business Openings.

Bay Area Bike Share Wants Your Feedback 

Bike Share Expansion Workshop -- Help Select Locations

Date: January 23, 2017
Time:  6 p.m. to 7:30 p.m.

Location: North Beach Library, 850 Columbus Street. 

On Monday, January 23, from 6:00 p.m. - 7:30 p.m. at the North Beach Library, you are invited to attend a meeting hosted by Bay Area Bike Share to plan the next wave of the bike share expansion in North Beach and Fisherman's Wharf. At this workshop, Bay Area Bike Share will be asking for community input on where North Beach and Fisherman's Wharf residents would like to see bike share serve their neighborhood. 

If you can't attend the workshop, you can suggest a station here: 

Share the Warmth Holiday Coat Drive Recap

As part of this year's MerryTime festivities, we partnered with Project Homeless and Madame Tussauds to give the gift of warmth to the homeless population of San Francisco. Through a generous donation from Bye Bye San Francisco, and collections at The California Welcome Center at PIER 39, Hotel Zephyr, Madame Tussauds and The Spice & Tea Exchange we collected much needed warm clothing for the homeless.

Fisherman's Wharf Retail Strategy Document

The FWCBD has hired San Francisco based consulting firms, Seifel Consulting Inc. and lowercase productions, to create a comprehensive Retail Strategy Document. The consultants will be working with the Retail Strategy Task Force, a group of of business and property owners from the district, along with FWCBD staff and OEWD staff. Both Seifel Consulting and lowercase productions have worked with a broad range of non-profit, public, and private clients to achieve sustainable and vibrant urban places throughout the city. 

The final Retail Strategy Document will be released by the end of 2017, and will be given to local developers, property owners, real estate brokers and retail recruiters as a reference document to attract businesses and increase interest and investment in the neighborhood. The document will also provide guidelines to finesse the current streetscape aesthetic with regards to storefront design, branding, and signage. The completed Retail Strategy Document will meet the needs of the business community, tourists, and local residents while incorporating our existing business landscape into the design and planning. 

Partial funding for this project is made possible by a $25,000 grant from the Office of Economic and Workforce Development. Executing a project of this scope was one goals identified by the FWCBD's Board of Directors at their 3-year strategic planning meeting in the fall of 2015.
For more information, visit the project website here.

Marketing Toolkit Launches on 
In an effort to both promote all of the district's unique businesses and help our community promote Fisherman's Wharf as a unique destination, the FWCBD has created a marketing toolkit. In this toolkit community partners can find:

  • Promote Your Business on
  • Connect on Social Media 
  • Marketing & Communications Plan
  • Partner Web Logos
  • Media Library
  • District Statistics
  • Brochure Order Form
  • And More!
Explore the toolkit today to discover all the tools to promote your business. Visit Webpage>>

District Beautification Initiatives

New Cable Car Turnaround Signage 
For the last year, the SOBO committee and FWCBD staff have been working on district beautification initiatives that showcase our brand and welcome visitors. To welcome visitors to the Wharf, we have repaired and refurbished the the Bay-Taylor cable car turnaround sign, and have plans to install a matching one at the Hyde Street cable car turnaround in early 2017.  

NEW No Trespassing Signs Needed for January

Please Contact the Ambassadors for New Signs
Twice a year, new "No Trespassing" signs have to be renewed. If you haven't done so already, please contact the ambassadors for the YELLOW January-June 2017 signs. They will deliver them to your business. The ambassadors can be reached by email at or by phone at 415-726-3088.

The 14th Annual Fisherman's Wharf Merchants Association Crab Feed & Silent Auction

Date: Thursday, February 16, 2017
Time: No-host cocktails at 4:30 p.m., followed by dinner at 6:00 p.m.
Location: Hornblower's San Francisco Belle (Pier 3, Hornblower Landing)

Mark your calendars for Thursday, February 16, 2017, the date of the 14th Annual Fisherman's Wharf Merchants Association Crab Feed Dinner and Silent Auction aboard the Hornblower's San Francisco Belle. Come celebrate the 70th Anniversary of the Fisherman's Wharf Merchants Association, and enjoy some delicious Dungeness crab!

Underground Fuel Tank Replacement at the Muni Kirkland Bus Yard

The Project is Anticipated to Start in March 2017
To modernize the Muni system, the San Francisco Municipal Transportation Agency (SFMTA), which manages Muni, will replace two underground fuel tanks in the Kirkland Yard with new fuel storage tanks. The project, anticipated to start in March 2017, will last for approximately nine months. It will bring the tanks up to code, improve safety and make fueling faster and more efficient. The work, located at northeast side of Kirkland Yard next to Beach and Stockton streets, will involve excavation and removal of the old tanks, and installation of two new tanks. The SFMTA will work with the contactor to minimize the inconveniences for Muni customers, local merchants and nearby residents.

Temporary service adjustments and short-term construction impacts include:
-Partial bus substitution for the F and E lines
-Relocation of the F stop at Beach and Stockton Streets
-Street parking removal
-Traffic lane closures
-Sidewalk closures
-Noise and dust during daytime work  
-Possible odors from excavation of contaminated soil

The work will take place Monday through Friday during daytime hours. The SFMTA will continuously update the community on traffic and service adjustments with fliers, signage, social media postings and ambassador support as construction proceeds. 

For concerns or assistance, please contact: Tess Kavanagh, Project Manager, at 415.701.4212, via email at or Jay Lu, Public Relations Officer, at 415.701.4387, via email at

The Wharf By the Numbers
People Counting Devices Track Wharf Footfall
Each month we share our pedestrian counts for the previous month and previous year. Our December 2016 footfall count is effectively the exact same as the December 2015 count. For December 2016 we are reporting a mere 0.8% increase.

JEFFERSON AT WAX MUSEUM     328,620     370,985 
JEFFERSON AT CASTAGNOLA'S     341,428     354,844   

Stay tuned for more annual comparisons. The FWCBD is using footfall data to help provide valuable information to the City to help advocate for more services for local property owners, merchants and visitors. 

Business Openings

Now Open: Crabsters Restaurant
2800 Leavenworth St. 

Crabsters Restaurant features fresh Maine lobster and fresh Dungeness crab in authentic buttered and grilled New England-style pull apart rolls. 

Now Open: Surisan
505 Beach St. 

Surisan offers delicious breakfast, lunch and brunch options. Serving SF favorites like Millionaire's Bacon, the sister restaurant of Sweet Maple and Kitchen Story also brings inventive Korean-fusion dishes to the Wharf.
Fisherman's Wharf CBD Logo

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Winter 2016 - Issue 53

In this Issue:
Bike Share Location Feedback
Share the Warmth Recap
FW Retail Strategy
- Marketing Toolkit
District Beautification
No Trespassing Signs
-FWMA Crab Feed & Silent Auction

-Fuel Tank Replacement at Kirkland  Bus Yard
By the Numbers
@SF Port
Business Openings



Marketing Committee
February 14, 2017
3:00 p.m.
FWCBD Office

SOBO Committee 
January 12, 2017
3:00 p.m.
FWCBD Office

Transportation Improvement Committee 
January 18, 2017
3:00 p.m.
FWCBD Office

PIERsafe Committee 
Date TBC

Board of Directors Mtg. 
January 24, 2017
10:00 a.m.
Bistro Boudin

Sustainability Committee 
January 19, 2017
10:00 a.m.
FWCBD Office


PIER 39 is 39! 
Beginning in January 2017, join PIER 39 every Friday for 39 weeks to celebrate 39 years of amazing views, fresh seafood, unique local shopping and the famous sea lions. for more information click here

The 27th Anniversary of the Sea Lions' Arrival
January 20-22, 2017
Click here for more information 


1/24 Grand Princess
See More Dates>>
Photo Credit SF Curbed

Photo Credits

Photo Credit @carloseats
Photo Credit @FishermansWharf

District Sponsor

Nob Hill's unique village market and deli experience.  Family owned and operated since 1984.
Become a Sponsor>>


Fisherman's Wharf Community Benefit District

2801 Leavenworth Street, Suite B-16 San Francisco, CA 94133

Troy Campbell - Executive Director
Jeff Sears - Board President
FWCBD Ambassador Services

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