4th at the Wharf and Operation Illegal Vending Recaps, How to Prevent Trespassing in the district,  FW Sustainability Stories, MYSF Tourism Employee Training Program and More! 

4th at the Wharf and Operation Illegal Vending Recaps

July 4th Weekend Footfall Counts Updated
We had previously reported an increase in pedestrian traffic of 6.1% during July 4th. Upon further examination, we discovered that there is in fact a decrease of 14.3%. Our Springboard counters captured 93,980 people in 2016 versus 109,664 in 2015. Our apologies for this error. 
For the weekend spanning Friday to Monday, we had a very slight decrease of 1.2% from last year. Footfall counters recorded 338,624 people this year versus 342,635 last year. 

Operation Illegal Vending 2016
In an ongoing effort to deter illegal vending in the district, the FWCBD partnered with PIER 39 and the Port of San Francisco to hire 10-B officers during this year's 4th of July festivities. Led by Captain Lazar, this year's
operation focused specifically on Jefferson and Beach Streets. SFPD officers arrived in trucks and confiscated
merchandise including wristbands, cotton candy, colorful lights and illegal hot dog vending carts. There were approximately 14 citations issued on the 4th of July. Out of the 14 citations, 6 were to hot dog vendors whose carts were also confiscated. Captain Lazar deemed this operation a success.

How to Prevent Trespassing in the District  

New GREEN No Trespassing signs Available (July to December)
Twice a year new No Trespassing signs are required. If you haven't already, please contact the ambassadors for the GREEN July-December 2016 signs, they will deliver them to your business. The ambassadors can be reached by email at or 415-726-3088.

FWCBD Ambassadors are in the district seven days a week as part of an ongoing effort to maintain clean and safe sidewalks. Their presence is effective in discour-aging trespassing from the local street population.

Our beat officers offered the following advice -- If you are calling in a trespassing complaint to the SFPD and your No Trespassing sign is displayed, make sure to communicate that this is a trespassing offense. Since the act of trespassing is a violation, it is important for the officers to hear that a trespassing offense is being committed versus an unwelcome presence loitering. 

Gathering information for a Restraining Order on your Property
For chronic issues of trespassing in the district, our FW Beat Officers shared another strategy. Business and property owners can gather information and request a restraining order against the individual trespassing. The more information you gather, the better chance that the restraining order will be granted, however, there is no guarantee.

When preparing for a restraining order, follow the steps below:
1. Call in the trespassing offense to the non-emergency police line. Make sure to document the CAD (Computer Automated Dispatch Number). 
2. There may be a citation given, if so, the SFPD has a record of the individual's name and address. 
3. If the incident has generated a police report, document the case number.
4. Take all of your documentation to the Courthouse at 400 McAllister Street. Go to the drop-in office  and file the restraining order paperwork. 
5. If the restraining order is granted, it is essential that the paperwork is served. You can contact a process server or have the sheriff's department serve the paperwork for you.

Fisherman's Wharf Sustainability Stories

Learn About Environmental Initiatives at the Wharf
This month we are showcasing a few Fisherman's Wharf Businesses that focus on environmentally friendly, sustainable business practices. 

Aquarium of the Bay
Aquarium of the Bay Reduces their plastic footprint in a variety of ways:
-Encouraging all staff to follow Zero Waste principles
-Requiring that events held there abide by Zero Waste guidelines
-Recycling much of the plastic packaging they receive in retail shipments
-In 2015, Aquarium of the Bay recycled about 4 cubic yards of film plastic, which means that about two standard pickup truck beds worth of plastic is not infinitely sitting in the landfill.

Aquarium of the Bay naturalists share the importance of reducing waste and keeping it from blowing or washing out to sea. Large public coastal cleanups are organized four times a year. In 2015, working with a number of partner organizations and about 200 volunteers, 600 pounds of debris from Aquatic Park was removed. Most of the debris was small plastic items like straws, cigarettes (which contain plastic filters), and food wrappers. The next big cleanup will be on California Coastal Cleanup Day on September 17. For more information click here.

Blue & Gold Fleet -- ISO 14001 Certified 
ISO 14001 is a voluntary Environmental Management System standard which provides Blue & Gold Fleet a systemic approach to reducing environmental impacts and continually improving their environmental performance. "Green Waves", Blue & Gold Fleet's 
Environmental Management System is considered part of their overall business strategy.
Environmental issues such as pollution prevention and water usage are relevant to their operation. 
"Green Waves" reflects Blue & Gold Fleet's strong proactive environmental commitment to the communities they serve in the San Francisco Bay area, and being ISO 14001 certified provides customers and stakeholders assurance that they are actively engaged in proper implementation of their Environmental Management System standard.

Do you have a sustainability story to share? Send us an email

MYSF Tourism Employee Training Program Presented by SF Travel

MYSF is a program  designed to empower tourism employees by providing current destination knowledge about San Francisco. Every year more than 24 million new and returning visitors come to San Francisco from all over the world. You may be the first person they meet! The impression you make and excellent service you offer will make an important difference to their visit.

The full training video is available free of charge with registration; the $19.95 enrollment fee is charged at the time you decide to take the exam and become certified.

LearniT! also offers private on-site instructor led MYSF training with interactive activities. This training is recommended for those who want "expert" level certification. The enrollment Fee $75/student with a ten student minimum.

For more information contact Erin Rheinschild or visit the MYSF website

SFMTA Survey
The SFMTA is revamping their Public Participation Plan to better guide the agency’s public outreach and engagement across San Francisco’s diverse communities. Do you ride transit? They want your input! Take this brief survey and enter to win a $50 Clipper Card. Survey link: 

Tips and Tricks for Businesses

Inspired by the Situational Awareness training hosted by Execushield this week, below are a few tips in the event of an active shooter:
-Recognize signs of high risk behavior.
For example, if a colleague shows extremely unusual behavior check in with company management and/or the police.
-Depending on the situation, you may have to shelter in place or safely evacuate.
-When evacuating always leave your bags and purses. Only take identification and a cellular phone. 
-Since the police may not know who the shooter is, avoid all quick and sudden movements. Keep your hands up and free of objects when exiting the building/outdoor space.
-When reporting an active shooter, report physical characteristics that do not change. Report descriptions about shoes, hair, tattoos, weight, height and the type of weapon(s).

The Wharf By the Numbers
People Counting Devices Track Wharf Footfall
Each month we share our pedestrian counts for the previous month and previous year. June footfall is almost the same as the previous year, the report shows a very slight increase of 0.4%. 

FISHERMAN'S WHARF FOOTFALL     June 2015     June  2016
JEFFERSON AT WAX MUSEUM 494,841       480,107
JEFFERSON AT CASTAGNOLA'S 495,813          507,053
JEFFERSON AT BAY COMPANY   370,042       392,635

Stay tuned for more annual comparisons. The FWCBD is using footfall data to help provide valuable information to the City to help advocate for more services for local property owners, merchants and visitors. 

Business Openings

Now Open: Waxman's Cafe in Ghirardelli Square
Waxman's Cafe is the casual companion to Jonathan Waxman's namesake Restaurant at Ghirardelli Square. Serving sandwiches, salads, personal pizzas and small plates, Waxman's Cafe is a great new lunch spot! For hours please call 415-636-9700.

Fisherman's Wharf in the News
Happy Wanderer: S.F. Fisherman's Wharf is the perfect staycation
"...One of my favorite escapes is an early morning walk along Fisherman's Wharf. Before the queue starts to form for the Hyde Street cable cars, and before the first crab cocktail is put on ice, fisherman are bringing in their catch...." Read the Full Article>>

Fisherman's Wharf CBD Seeks To Revitalize Joseph Conrad Square
"In the space where Columbus Avenue dead-ends at Beach Street in Fisherman's Wharf, you'll find Joseph Conrad Square, a small, triangular public park where tourists often sit to take a break from shopping and bask in the sun..." Read the Full Article>>
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Summer 2016- Issue 47

In this Issue:
4th at the Wharf Recap
Operation Illegal Vending
Trespassing in the district

Sustainability Stories
MYSF Tourism Training 
Tips & Tricks for Businesses
By the Numbers
Business Openings
Wharf News


Board of Directors Mtg. 
July 26, 2016
10:00 a.m.
Bistro Boudin

Marketing Committee
August 9, 2016
3:00 p.m.
FWCBD Office

PIERsafe Committee 
July 20, 2016
9:00 a.m.
FWCBD Office

Police Community Meeting
July 21, 2016
Castagnola's Restaurant

SOBO Committee 
August 11, 2016
3:00 p.m.
FWCBD Office

Sustainability Committee 
July 21, 2016
10:00 a.m.
FWCBD Office


Fish Revolution and
Fine & Rare present
their monthly event Seafood Stories. This month the event features Scoma's Executive Chef Gordon Drysdale. Chef Drysdale will be discussing Scoma's sustainable seafood journey.
August 11, 2016  

For district-wide events  please visit our website.


7/20-Grand Princess
See More Dates>>
Photo Credit @Fishermanswharf
 Photo Credit @picturesque121003

FWCBD Strategic Partners


Fisherman's Wharf Community Benefit District

2801 Leavenworth Street, Suite B-16 San Francisco, CA 94133

Troy Campbell - Executive Director
John Cannizzaro - Board President

FWCBD Ambassador Services

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