2016 TripExpert Award, SFDA Neighborhood Justice Grant Awarded for PARK SMART!, Meet FWCBD Board of Directors President Jeff Sears, FW Sustainability Stories, Wharf By The Numbers, @SFPORT Newsletter content, Business Openings and Wharf News.

Fisherman's Wharf Honored with a 2016 Expert's Choice Award from TripExpert

Multiple Endorsements from Leading Publications Contributed to our 2016 Win

Fisherman's Wharf was honored with a 2016 
Experts' Choice Award from TripExpert, which rates hotels, restaurants and attractions around the world based on reviews from journalists and professional travel writers. "Our expert sources recommend highly Fisherman's Wharf as wonderful district of 
San Francisco to visit with a plethora of attractions
that will keep you busy all day", said Chris Blume, TripExpert's Chief Content Officer. With a TripExpert Score of 80, and multiple endorsements from leading publications including Lonely Planet, Michelin and Frommer's, Fisherman's Wharf is currently one of
the highest rated attractions in San Francisco on

DA George Gascón Awards the FWCBD a Neighborhood Justice Grant for the PARK SMART! Campaign

PARK SMART! Collateral Materials Available for FREE to FWCBD Constituents
In the City of San Francisco auto break-ins continue to be a problem for both locals and visitors alike. Fisherman’s Wharf attracts over ten million visitors annually, with many people driving here.
It takes only a matter of seconds for a thief to break a window and quickly snatch bags containing passports, cash, cameras and electronics. The SFPD works hard to catch these criminals while also encouraging individuals to be proactive against auto break-ins. Education and situational awareness are proving to be highly
effective tools in the fight against auto break-ins.

The FWCBD was recently awarded a $3,000 Neighborhood Justice Grant from District Attorney George Gascón to help promote the PARK SMART! message. This year the San Francisco District Attorney’s Office is supporting public safety projects with an emphasis on auto-burglary, human trafficking, and
public events that bring community.

The SFDA Neighborhood Justice Grant grant has allowed the FWCBD to make PARK SMART! materials available to businesses who can help us share the message with our visitors and residents.
“The proliferation of this message across the district in multiple formats is the best way to reach our visitors who turn over on a daily basis” said FWCBD Executive Director Troy Campbell. “At Fisherman’s Wharf everybody works hard to ensure our visitors have a great time and this message can help ensure the memories they make here are good ones.”

More information about PARK SMART! can be found at 

FWCBD constituents can order the following PARK SMART! Materials for FREE:
·  Postcards              250 per business
·  Door Hangers       100 per business
 (Includes a coupon to Madame Tussauds and the          SF Dungeon)
·  Posters                   2 per business
·  A-Frames               5 available 
Please contact Executive Director Troy Campbell at with your order.

Welcome Jeff Sears, Our New FWCBD Board of Director's President 

Jeff Sears, Owner of Blazing Saddles, is Appointed President of the Board for the 2016-2017 Term

Jeff Sears was born in Oklahoma and moved to Mill Valley at a young age. At the age of seventeen, while attending George Washington High School, he started working after school job as a crab cracker at Cresci Brothers. The entire Cresci family were great mentors to Jeff, and provided him with an introduction to the tourism industry at Fisherman's Wharf. In 1982 Jeff met and married his wife, Helena, and in the same year they began their business Barbary Coast Pedicabs. The business evolved into Blazing Saddles Bike Rentals and Tours, which now has operations in both San Francisco and New York City. This year marks Blazing Saddle's 35th consecutive year of business in Fisherman’s Wharf!

Jeff works in San Francisco and lives just over the Golden Gate Bridge with his wife in Mill Valley. His three children all remain involved in the family business and currently live in the Bay Area. Jeff enjoys biking, hiking in Marin County and spending time with his two grandchildren. 

Fisherman's Wharf Sustainability Stories

Learn About Environmental Initiatives at the Wharf
This month we continue to showcase Fisherman's Wharf Businesses that focus on environmentally friendly, sustainable business practices. 

With a pier steeped in history and a continuing commitment to support local fishermen, Scoma’s has achieved legendary status. To commemorate their 50th anniversary on Pier 47 in Fisherman’s Wharf, Scoma's set out to illustrate their story in an ever-evolving pier to plate menu. It is within this menu that Scoma’s history unfolds, from a small 1960s coffee shop for fishermen, to a widely successful restaurant that supports them. All of the seafood served at Scoma's is 100% sustainable. Building their commitment to sustainability at the Wharf, Scoma's recently installed 16 wine taps at the bar to further reduce the use of glass bottles.

Port of San Francisco
The Port of San Francisco shares three key projects that have increased environmental sustainability at Fisherman's Wharf.
Big Belly Compactors
At the initiative of Rip Malloy, Property Manager for Fisherman’s Wharf, the Port conducted a pilot test of Big Belly solar-powered compactors. The compactors allow 
for the collection of more waste before the receptacle is full. The unit is also inaccessible to scavengers, which keeps the surrounding area much cleaner. Compared to the number of truck trips required to empty a traditional can, the Big Bellys have reduced these trips by as much as 80%. Look for Bigbelly compactors at Fisherman’s Wharf to dispose of your recycling, compostable waste, and trash.
Taylor Street Pipe Replacement
Several restaurants along Taylor street have wastewater lines that run underneath the pier. This piping was old and in need of replacement. A failure of these lines could result in a discharge to the harbor’s inner lagoon. The Port recently completed a capital project to replace all of these lines. This project eliminated the risks associated with such discharges and will ensure 
improved water quality for decades. 
Pier 45 Sustainability
Pier 45 is a vibrant and enduring hub of San Francisco’s great commercial fishing legacy. A 21st century perspective allows us to understand the potential impact this activity can have on the environment, in particular on the bay and ocean that provide the bounty that so many enjoy. Port staff have been working to introduce contemporary practices and resources to improve the sustainability of this enterprise. One such effort has been to work with the fish processors to improve the waste management resources for the many commercial fishing vessels that call on San Francisco. This initiative is leading to better management of waste generated on vessels, including waste fish gear such as used crab pots and filament lines. It is a true collaboration with clear environmental benefits.
Holiday Inn Express
A Bee Well Production, LLC has installed Honeybee Hives on the roof of the Holiday Inn Fisherman's Wharf and at six other hotels roofs in San Francisco. This initiative will help re-populate the bee population, and produces delicious honey. Holiday Inn Fisherman's Wharf has donated the proceeds of their honey sales to various charities.

Think about these fun facts:
-Seventy percent of the world’s food supply is directly and indirectly affected by bee pollination.
-Bees are the only insect to produce food for man
-The Greeks, Romans, Egyptians and Chinese used honey as a base ingredient for their medicines because of its antibacterial properties.
-One single worker bee will produce 1/12 of a teaspoon in its short lifetime of a month or so.

Do you have a sustainability story to share? Send us an email

The Wharf By the Numbers

Our Second Busiest Day in FWCBD Springboard History!
Sunday, September 4th, 2016 was the Wharf's second busiest day since we started using Springboard counters in July of 2014. The counters counted 115,618 pedestrians. The busiest day to date at the Wharf was February 14th, 2015 with 118,663 pedestrians counted. 

Summer 2016 versus Summer 2015 Counts
The FWCBD selected the time frame between Memorial Day and Labor Day to define the summer season. In 2015 we counted 7,668,149 pedestrians during this time frame, and in 2016 we counted 7,663,188 pedestrians. The counts were virtually the same with a mere .06% decrease from 2015 to 2016, a total of 4,961 people.
People Counting Devices Track Wharf Footfall
Each month we share our pedestrian counts for the previous month and previous year. August 2016 footfall is practically the same as our August 2015 counts. The counters show a very slight decrease of 0.7% from last year. 

FISHERMAN'S WHARF FOOTFALL     August 2015   August  2016
JEFFERSON AT WAX MUSEUM      541,109          554,156
JEFFERSON AT CASTAGNOLA'S      632,585        624,046
JEFFERSON AT BAY COMPANY       507,130        487,314

Stay tuned for more annual comparisons. The FWCBD is using footfall data to help provide valuable information to the City to help advocate for more services for local property owners, merchants and visitors. 

Sign Up for the Digital Interactive Newsletter
The Port of San Francisco has now released the 3rd issue of @SFPort, a digital interactive newsletter.

Highlights from this issue include:
-Meet Elaine Forbes, the interim director of SF Port and discover her innovative approach here
- Take a stroll along the Embarcadero Promenade!
Begin at Fisherman’s Wharf and check out these memorable features here
- Did you know that Tai Trang, TV show Survivor finalist, won awards for his no-poison gardening practice at the Port? Learn why here

@SFPort launched October of 2015 and is designed to bring you highlights, news, and important updates about the work at the Port as well as keep you current about what is going on at the waterfront. Publications are produced quarterly and feature easy-to-read digitized pages and interactive photo galleries. If you have not subscribed to receive newsletter updates, please do so here.

Business Openings

Now Open: Christmas in San Francisco
Located in building K, level 1 of PIER 39, Christmas in San Francisco features a wide range of unique holiday decorations, including ornaments for the modern family. Many designs are also able to be personalized, which makes them a gift that will be cherished forever. 

Now Re-Open: Fiddler's Green
Fiddler's Green, a Fisherman's Wharf institution for over a quarter of a century is now re-open at 1333 Columbus Avenue. Built in 1901, the building has withstood the test of time and two earthquakes!

Fisherman's Wharf in the News
5 New Reasons to Dine at San Francisco's Fisherman's Wharf
"...A surge of new restaurants has visitors—and locals—taking San Francisco’s Powell-Hyde cable car to the end of the line at Fisherman’s Wharf. Don’t expect bread bowls of chowder and checkered tablecloths: These new culinary destinations are ushering in an era of seasonal ingredients with unique twists and urban wine..."
Read the Full Article>>
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Fall 2016- Issue 49

In this Issue:
2016 TripExpert Award 
SFDA Neighborhood Justice Grant
Introducing Jeff Sears
Sustainablity Stories
By the Numbers
@SF Port
Business Openings
Wharf News


Board of Directors Mtg. 
September 27, 2016
10:00 a.m.
Bistro Boudin

Marketing Committee
September 13, 2016
3:00 p.m.
FWCBD Office

PIERsafe Committee 
September 21, 2016
9:00 a.m.
FWCBD Office

Police Community Meeting
September 22, 2016
*TIME CHANGE TO 1:00 p.m.*
Castagnola's Restaurant

SOBO Committee 
October 13, 2016
3:00 p.m.
FWCBD Office

Sustainability Committee 
September 22, 2016
10:00 a.m.
FWCBD Office

Transportation Committee 
October 19, 2016
3:00 p.m.
FWCBD Office


California Coast 
Clean Up Day
With Aquarium of the Bay

September 17, 2016 from 9:00 a.m. to 12:00 p.m.
Meet at the end of Jefferson Street, by the propeller sculpture (just west of Hyde Street Pier).

For more information 

For district-wide events  please visit our website.


9/18 Grand Princess
See More Dates>>
Photo Credit @fishermanswharf

Photo Credit 

Photo Credit @sfmaritimenps

FWCBD Strategic Partners


Fisherman's Wharf Community Benefit District

2801 Leavenworth Street, Suite B-16 San Francisco, CA 94133

Troy Campbell - Executive Director
Jeff Sears - Board President

FWCBD Ambassador Services

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