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One voice. One future.

 

At DC Action, we know the District’s young people can accomplish anything when given a fair chance. And we also know how much stands in their way — particularly those most affected by poverty and racism. These are powerful injustices, and they must be met with an equally powerful response. 


So in early 2020, DC Action for Children merged with DC Alliance of Youth Advocates (DCAYA). Now in early 2021 we have become DC Action. Leveraging the strengths of each legacy organization, DC Action aims to unite all those fighting on behalf of DC’s children and youth to pursue a single, shared vision for what it looks like to grow up in our city. Because, while childhood exists on a continuum from birth to adulthood, the systems, programs, and organizations designed to support our children and youth are too often fragmented by age. Together with our youth, nonprofit, and community partners, we’re advocating with one voice for public policies that support our young people at every step from cradle to career.

Over the past months, the DC Action team has worked to define our mission, vision, and strategic goals, as well as craft a brand identity that reflects what we do and stand for. As the threat to our children and youth grew exponentially with the arrival of the COVID-19 pandemic, our resolve grew right along with it. Because the challenges we most need to solve are often the most difficult, together our team has built an organization and brand that reflect our dedication to dismantle injustice and help build opportunity for all of DC’s children and youth.

We are grateful to our many partners who participated in the process. It is with great joy and pride that I share with you our plans for DC Action’s next phase. On behalf of the entire DC Action Board of Directors and staff, I invite you to reach out, learn more, and join us in our mission to ensure that all of our children and youth grow up safe, resilient, powerful, and heard.

Our Focus

As we pursue our ultimate vision of a city where all children and youth grow up safe, resilient, powerful, and heard, we must make some intentional choices about precisely where we focus our attention and resources. We have identified our expertise in research and data analysis, community engagement, and advocacy narratives as key assets that must remain core to our work. Over the next five years, we will leverage these assets, on a phased journey to realize our ultimate strategic aim:

The structures and practices within the systems that affect children and youth no longer perpetuate racial discrimination. Racial gaps are closed and all kids’ needs are met, so they can meet their full potential.


Our Name and Tagline

We chose to maintain DC Action in our name to reflect our orientation toward “doing.” When the solutions are clear, we have an urgent responsibility to act on them. Racism is an injustice that should not be allowed to persist another day. We concurrently eliminated “for Children” from our name to incorporate our broadened age focus, which now spans early childhood to early adulthood. Our tagline “One Voice. One Future.” reflects our belief that those fighting on behalf of the District’s children and youth are stronger, louder, and more effective when working together. Whether our policies are focused on helping a toddler learn her letters or a young man pursue his professional passion, we share one goal: that all of the District's children and youth grow up safe, resilient, powerful, and heard.

Our Logo and Look

The DC Action logo is a reflection of the organization’s values and the communities we serve. The logo is constructed with a two-font lockup – a strong sans-serif paired with an energetic handwriting – creating a stylized contrast that projects the power and strength of our community’s voice. The logo evokes the community-grounded spirit of DC Action’s work, while also establishing a fresh and unique look and feel for this new entity. At DC Action, we speak truth to power, and give voice to those previously unheard. The new DC Action logo serves as a reminder of that promise. The bright, diverse, and energetic colors in our palette were carefully selected to reinforce our orientation toward action and forward momentum. 

Onward!


Kimberly Perry
Executive Director
DC Action

 

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DC Action
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Washington DC 20036

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