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Tater Talk

                Volume 5, Issue 47
                November 27, 2013

 Have a Happy Thanksgiving!

2014 Grower Education Conference

Register today to attend the 2014 UW Extension and WPVGA Grower Education Conference and The Industry Show on February 4-6, 2014 at the Holiday Inn in Stevens Point, Wisconsin.
Growers attending the conference will have the opportunity to get a head start on the season with expert market outlooks, research reports, information on new technologies and agribusiness advice. The conference is a great place for growers to get the advice, tips and insights that will give them the edge they need in a tough business. We have an excellent slate of speakers and presentations. Program details will be available soon. Watch our website for the full agenda
And don’t miss The Industry Banquet! It’s the premier social event in the Wisconsin potato industry – enjoy the fun, the food and the good times at the annual Industry Banquet! In addition to the annual industry awards, there will be $1,500 in cash prizes given away as well as a grand prize 40-inch LCD television. You must be present to win.
To register for the conference please complete the registration form and return it with payment to: WPVGA, PO Box 327, Antigo, WI 54409. If more than one person from the same company is attending, please use the Group Registration on the reverse side of the form. If you have questions, please contact the WPVGA at (715) 623-7683.
To reserve a hotel room for the conference, please call the Holiday Inn Convention Center at (715) 344-0200, or the Holiday Inn Express at (715) 344-0000. You can also book your room online by visiting When reserving your room either by phone or online, please refer to the group block code: PAG to take advantage of discounted room rates. Call before JANUARY 17, 2014 to receive discounted rates.
Make plans now to attend this valuable event. Please note that rates will increase after January 17, 2014 so register today!

Click Here for Individual Registration Form

Click Here for Group Registration Form

Farm Center Can Assist with End of the Year Planning

MADISON – Even though Wisconsin farm fields may look dormant this time of year, do not let the lack of green growing fool you. This can be the busiest time for farmers and the difference in making the year a profitable one. The Wisconsin Farm Center is available to help farmers bring the 2013 books to a close.
“Now is the time to concentrate and make a road map of where you have been and where you are going on your farm,” said Frank Friar of the Wisconsin Farm Center. “Regardless of your size, it is important to recognize what is working and what improvements need to be made now to prevent a challenging situation in the spring.”
Please be aware that space is limited Tuesday, January 7, at the Grand Hyatt San Antonio – the headquarters hotel for POTATO EXPO 2014 and the NPC Annual Meeting.  If you plan to arrive on January 7th, or earlier, you will need to make your reservations ASAP to ensure you get a room at the Grand Hyatt San Antonio.
To make a room reservation at the Grand Hyatt San Antonio click here.  Should you need additional assistance, please call 1-888-421-1442.  Do not book reservations through any other company or representative claiming to represent POTATO EXPO, and please report any such correspondences to
Register for POTATO EXPO 2014

Cutting-Edge Research Presented at POTATO EXPO 2014 

Breeding, Genetics, Seed Treatment, and More at the Potato Research Poster Sessions

POTATO EXPO 2014 is the best place to find the latest research on potato production. Don't miss the opportunity to hear about the trials and studies being conducted by top researchers and industry leaders from across the country. 
Sponsored by the Alliance for Potato Research & Education

The poster sessions, which are coordinated by the Potato Association of America, include:
  • Breeding Potato Varieties for Chip Processing and Nutritional Qualities - Evaluation for Ontario Conditions
  • Determination of Ideal Soil Moisture Content and Nitrogen Fertilizer Rate for Chipping Potatoes
  • Early Maturing Chipping Potatoes
  • Effect of Irrigation Frequency on Pink Rot Development
  • Foliar Phosphite Application Delays Plant Senescence Caused by Verticillium albo-atrum
  • Innate™ Varieties: Generation 1.0 and Beyond
  • Potential for Foliar Applications of Protectant Fungicides to Increase Incidence of White Mold of Potato
  • Predicting Aphid Vector Flights: Implications for Timely Management of Potato Virus Y
  • Predicting Relative Susceptibility to Pressure Flattening Using At-harvest Texture Analysis
  • Response of Russet Potato to Additional Late Nitrogen Fertilizer Application
  • Scab Resistance: Breeding and Genetics in Chip-Processing Potatoes
  • Susceptibility of USPB Chipping Potato Varieties to Fusarium sambucinum and Fusarium solani
  • Taste Panels and Field Trials Reveal Alternatives to Russet Norkotah
  • Update on NFPT and SCRI: We Are Off to the Races
  • Utilization of NAA as a Seed Treatment to Control Stem Number in Russet Burbank

Invite to Participate in Public Market Focus Groups

The City of Madison is in the early stages of developing a business plan for the Madison Public Market.  The vision is to create a dynamic, year-round destination for locally produced food and other products.   The next step in this process is to reach out to prospective vendors to gauge interest. 
You are invited to share your thoughts with the City on this project.  There will be a series of focus groups with prospective farmer-vendors on Tuesday, December 10 at the Dane County UW-Extension Office at 5201 Fen Oak Drive in Madison.  There are three ways for food growers to participate:
  1. 9:00am – Retail farmer focus group geared toward farmers interested in more direct-to-consumer opportunities
  2. 11:00am – Wholesale farmer focus group geared toward farmers who need/want a wholesale location in the City
  3. 5:30pm – Open House for any prospective vendor, partner, or supplier with an interest in the Public Market project
You are welcome to attend any of these that interest you.  Please RSVP to Dan Kennelly, with the City of Madison by phone:  608.267.1968 or email: by Wednesday.  If you can’t make it on December 10 but you’re interested, please let Dan know and he can look for an alternative time.  Feel free to give Dan a call if you have any questions about the project. 
For Information about the Madison Public Market, please visit, and subscribe to the email list.

The WPVGA Water Task Force Needs Your Help to Continue Our Data Collection

The WPVGA Irrigation Task Force is continuing our efforts to collect well depth data for high capacity wells. This is very important to the industry and we ask that you please take time to review the below documents and participate in collecting data for your wells. We need these measurements to be taken on a regular basis.  It is important to our process that you take a reading at this time of the year and once again in the spring (at a minimum).
We are building a data base using this information.  It is critical that we have these measurements so we can apply the information to our other research areas in an effort to learn more about aquifer fluctuations and recharge as it is related to surface use of the resource.  The diversity across our state helps us significantly.  We want to continue receiving data from all corners of the state as it enhances what we understand about groundwater and recharge. 
We have created a system of reporting using electronic devices.  If you are ready to report using that method please contact Josh Knights at and he will connect you with the right technical persons to get you set up.
This work has great value and has created much interest at the state level.  We prepare and release periodic updates regarding the ongoing work and our results of these studies. Please know that your information will be kept completely confidential and is for the sole purpose of the Irrigation Task Force Committee's efforts to address the groundwater issues in Wisconsin.
Please contact the WPVGA with your questions.  Thank you for your cooperation with this important project.
Duane Maatz                Jeremie Pavelski

WPVGA Well Water Monitoring Protocol
Blank Well Dept Monitoring Spreadsheet
Water Level Indicator

Libby: Revolutionizing Fruit & Vegetable Marketing to Kids

Tracy Flood, MD, PhD wants to revolutionize how fruits and veggies are marketed to children by creating real-life stories & food adventures at the point-of-purchase.  Tracy created Libby, a Nobbie, who has been tested by over 1400 children at farmers markets & county fairs.  Now, Tracy is trying to raise at least $90,000 to create Libby's Food App.  Farmers and fruit & vegetable growers were consulted on the app design, but this project will only be funded if at least $90,000 is pledged by Monday, December 2, 2013. View the video and pledge today!
View video here
More Information and Pledging Opportunities Here

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