Neuroscience for everyone!

Hi there,

I’m thrilled to let you know that our new book, How Your Brain Works: Neuroscience Experiments for Everyone (MIT Press), has just become available to pre-order! (To get 25% off today ONLY, enter code PREORDER25 at checkout.)

The book offers nearly 50 hands-on experiments that will both hand-hold you through the procedures and help you grasp their theoretical underpinnings. Just 15 years ago, you would have needed a Neuroscience Ph.D. and a $40,000 lab to gain entry into the exciting world of neurons. Today, all you need is a SpikerBox – and this book!

The experiments include:

  • Recording spikes
  • Earthworm conduction velocity
  • Silkworm moth mating behavior, chemotaxis and electroantennogram
  • Bee color vision
  • EEG, EKG and EOG
  • Inhibitory and excitatory neurotransmitters
  • Mu rhythms
  • … and many more!
Pre-Order Now
Back in 2008, my co-author Tim and I were two graduate students who only had a box of cockroaches and some low-tech, off-the-shelf hardware to tinker with. Today, we are a growing team of scientists and engineers who have managed to kick off an educational mission bigger than ourselves: a mission to democratize neuroscience, to break the ivory tower of academic exclusivity that had kept it out of reach for far too long.

How Your Brain Works is a culmination of that effort! We need neuroscience today more than ever, in a world with growing numbers of people being affected by neurological disorders. And we can bring it into our schools and our backyards, much like has been done with astronomy. This book, we hope, will add a big stone to our DIY citizen science edifice.

Teachers and graduate students, researchers and aficionados, even middle schoolers will hopefully find it a great guide through the inner workings of our brain.
Get Your Copy Here
To get your discount today only, enter code PREORDER25 at checkout.

And please help spread the word by sharing this email or forwarding it to anyone you feel could be interested!

Greg Gage
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308 1/2 S. State Street
Suite 35
Ann Arbor, MI 48104
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Backyard Brains · 308 1/2 S. State Street · Suite 35 · Ann Arbor, MI 48104 · USA