Copy
Arizona Broadcasters,

We're sharing big news this week about an ABA effort to support stations in 2021. We're also 'proofing' our ABA projects from 2020, previewing next year, offering up a final batch of FREE masks, and sharing out the required 2021 EAS schedule in Arizona. All of that and more below:
 
MAJOR UPDATE:
ABA TO OFFER REDUCED DUES FOR 2021

It's been a year. Period. As a gesture of understanding and in support of our Arizona broadcasters, the ABA has made the decision to offer a one-time reduction in 2021 dues for ALL MEMBERS. When we issue 2021 dues paperwork after Thanksgiving, each of our 200 member stations will be offered a 25% reduction. To our commercial members especially, this reduction is possible because of your unwavering support of our PEP ad program. We are honored to be able to return the favor after such a challenging year.

As part of this 2021 discount option, the ABA will also be updating our PEP ask to more closely match what nearly all of you already deliver. Starting Jan 1, our humble request of all commercial stations will be standardized to one number: 50 spots/month or more in your open inventory to showcase these campaigns.

Expect an individual note directly from me (with specifics for each station group) after Thanksgiving. Thank you - each of you - for the support this year.

 
"PROOFING" 2020:
WHERE THE ABA HAS INVESTED + WHAT'S NEXT IN '21
The ABA exists to SUPPORT you. Our guiding mission is to build our state’s local broadcast business stronger and invest in projects to futureproof Arizona's local media. That means using dollars strategically and continually reinventing ourselves to prioritize the most urgent projects. Below you'll find a clickable infographic that details how we focused time and money in 2020:
 

As we look ahead to 2021, our most pressing ABA project will be pushing forward with the first-ever STATEWIDE research study of Arizona media consumption habits. We know stations need more LOCAL data to help close sales deals, and as we all navigate this new world, data will be more important than ever.

The ABA is also planning to expand our newly launched paid internship funding program for member stations, to begin investing in college-focused training to grow new engineers, and to prioritize more free training and digital innovation exploration. If you have other requests, please share!


 
LAST CALL FOR 2020:
FREE FEMA MASKS FOR AZ BROADCASTERS
More FEMA-certified masks are available for immediate distribution to any Arizona broadcast group that needs them. We are offering these masks to every Arizona broadcast group at NO COST. Please reply to this email with any station ask. We are down to our final batch of masks, and expect this to be our final offering of the year. As always, repeat asks are welcome.
 
 
WHAT DO LAST WEEK'S PROJECTED ELECTION RESULTS MEAN FOR AZ BROADCASTERS?
Registration remains open for an ABA live event to break down what November's election results mean for broadcasters here in Arizona and all across the country.
 
So, what do these election results mean for broadcasters?
Thursday, November 19, 2020 | 10:00 a.m. - 11:00 a.m.

Expect the ABA to share our first list of planned live events for 2021 soon.


NEW: 2021 EAS TEST REQUIREMENTS IN AZ
In partnership with the state's emergency communications committee, the ABA is sharing the 2021 schedule for REQUIRED monthly EAS system tests.

2021 MONTHLY EAS TEST SCHEDULE

This document is also now posted in the "EAS" section on the ABA website. That web portal is password protected by the word "Arizona".
 
 
YOUR VOICE IN BUILDING OUR FUTURE:
ABA SETS 2021 BOARD OF DIRECTORS
Thanks to your votes, the ABA has approved both a 2021 executive committee and additional board members to round-out our leadership team:

ABA Executive Committee:
Chair – Bill Shaw, Quincy Media (Tucson TV)
Vice Chair – Scott Sutherland, Bonneville (Phoenix radio)
Treasurer – Cathy Rivers, Foundation For Creative Broadcasting (Tucson radio)
Past Chair – Trip Reeb, Hubbard Radio (Phoenix radio)

Board Directors:
Mike Barna, Barna Broadcasting (Wickenburg radio)
Lec Coble, Tegna (Tucson TV)
Andrew Deschapelles, Telemundo (Phoenix and Tucson TV)
Anita Helt, Scripps (Phoenix TV)
Steve Hoshor, Great Circle Media (Flagstaff radio)
Kevin James, Meredith (Phoenix TV)
Linda Little, iHeart (Phoenix radio)
Troy Little, Native Broadcast Enterprise (Navajo Nation Radio)
Michael Mallace, MHM Consulting (Statewide Associate Member)
Patty Ruiz, Bustos Media (Tucson radio)
 
 
WHO ELSE SHOULD GET THESE EMAILS?
As our broadcasting world changes, it's more critical than ever that our Arizona broadcasters understand the changes and have access to information about our business. We hope this email group can serve as one small part of that process. Who else on your teams should get these ABA emails? Sign up here.
---------
Please continue to reach out with any needs or asks. 

Chris
 
Chris Kline
President and CEO, Arizona Broadcasters Association
602.252.4833 (office) | 602-790-7537 (cell)
555 N Central Avenue, Suite 302 | Phoenix, AZ 85004
chris@azbroadcasters.org
ABA 2020 RESOURCES AND SERVICES:
The ABA focus in 2020 is to develop services and programs that can help stations build their current businesses stronger alongside investing in more efforts that help futureproof Arizona’s broadcast industry.
 
What is the ABA, how is it funded, and who governs it?
2020 “PEP” pledge form and information
ABA Membership Stations To-Date
2020 ABA Annual Dues Scale
2020 ABA Board of Directors
ABA Member Services To-Date
ABA Bylaws

ABA Codes of Conduct:
EthicsAnti-TrustConflict of InterestInternal FraudWhistleblower, Document RetentionFinancial

 
Facebook
Twitter
LinkedIn
Website
View this email in your browser
Copyright © 2020 Arizona Broadcasters Association, All rights reserved.


Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Email Marketing Powered by Mailchimp