Big Mediums - West Austin Studio Tour:
One of the biggest marketing opportunities in Austin for artists and studios/schools are the studio tours. Basically these are self guided tours of area studios that people from all over the state come to see. And this year it's going to be a monster! The largest number of participants ever! Should rival the East Tour which includes over 7000 printed high quality catalogs available to the expected 10-12,000 tour-goers for free.
This is going to be especially important for us as a new school because advertising is incredibly expensive so we haven't been able to just tell people we exist. Yet being a participate in this tour means we will be introduced to the exact target audience we hope to serve.
And since we have lots of extra space we offered to host some other Austin area artists who were located just outside the designated area. Below are the cool people who'll be showing their work and answering questions during the tour in addition to the items produced by us here at wortheffort. So if you haven't been by the school before these two weekends would be an excellent opportunity