Edmond Economic Development Authority
The Arrow - Edmond Business News

Featured Edmond Business

Petra Industries, LLC

Date Established: 1985

Number of Employees: 303

Product/Service: Petra is the nation's leading wholesale distributor of consumer electronics, wireless accessories, custom installation products, mobile audio/visual accessories and appliance connection supplies.

Facebook: /Petra.Industries
Twitter: @Petra_Specials

Petra is a distributor of more than 500 top name brands. The company works with the biggest brands in consumer electronics - brands like Sony and Garmin, Panasonic, Pioneer, GE, JVC and Mircrosoft. Petra's customers include tens of thousands of retail outlets and ecommerce websites. Petra serves customers with the biggest names in retail - companies like Amazon, Wal-Mart, Best Buy, Staples and Home Depot - as well as thousands of independent retailers in a variety of channels all across America. Both well-established and innovative new brands come to the company to gain access to this vast marketplace. Customers depend on Petra to be a single source that provides easy access to the most popular products from the best brands. The company specializes in accessories that help people get the most out of the electronics they use, so customers know Petra as "Your Accessory Source".

Petra purchased a 525,000-square-foot warehouse facility on the southeast corner of 33rd and Kelly late last year. The company has made significant investments in restoration and installation of state-of-the-art order processing technology, giving Petra a competitive advantage that will fuel growth well into the future. This building has enabled Petra to consolidate operations previously located in three separate facilities spread throughout the metro area, allowing the company to realize tremendous operational efficiencies. The transition into the new facility was completed in August of this year and the company is happy to have all operations firmly rooted in Edmond.

The company has set aggressive revenue goals for the growth of Petra over the next few years. Key members of the management team from every area of the business participate in an annual strategic planning process. Through this process, key initiatives are identified that will build on successes and provide competitive advantages to Petra and customers. Key initiatives are being implemented in the areas of personnel, facilities, and technology that will position Petra as a leader and fuel sustained growth.

Petra is 30 Years-Strong and believes in giving back. The company's annual Charity Golf Tournament has benefited Whiz Kids Oklahoma and Mercy Ministries for the past 16 years. In addition to these organizations, vendor partners who have supported the tournament for many years nominate worthy causes to receive support through Petra's Hope-In-One initiative. The Wounded Warrior Project, FedEx Family House and Oklahoma Project Woman benefited from the 17th annual tournament through the Hope-In-One selection process.

Petra's Big Heart Alliance is an employee-directed program to give a helping hand to members of the Petra family undergoing challenging circumstances. Employees can choose to make donations through payroll deductions and several fundraising events, including bake sales, a chili cook-off, t-shirt sales and a Christmas raffle, held each year with proceeds going directly to Big Heart Alliance.

Thirty years ago, Edmond felt like a great place to grow a business and a family for the founders of Petra, Bill and Cindy Stewart. The economic and demographic projections of that time have proven to be true. The company feels Edmond has been a terrific home for the business and the company's employees. Petra looks forward to the next 30 years in Edmond and sees tremendous opportunity for growth in the business and the community.

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Petra Industries, LLC and all Edmond businesses featured in The Arrow during 2015 will be entered into the EEDA's Featured Business Award contest. A winner will be chosen from among the year's featured businesses and will be recognized at 4o'clock 4cast in January 2016.

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