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Newsflash: October 2015

Dear colleagues,

It has been an eventful period for the ASC. The world’s largest furniture retailer, IKEA, has made a commitment to only sell and serve ASC or MSC certified seafood in their hundreds of stores across 47 countries. Serving 600 million customers, the global IKEA commitment to the ASC programme is a game changer. It will introduce ASC certified seafood in many new markets such as Turkey, Thailand and the Middle East.

This September was also the launch of the first Belgian edition of the consumer campaign Think Fish and another successful Think Fish campaign in the Netherlands. The Belgium campaign had a flying start with six major retailers taking part, representing 60 per cent of the Belgian market share, as well as two major fast food restaurants.

Other milestones include welcoming the first certified trout farm in Turkey to the programme and the hotel chain, Nordic Choice, became the first in Scandinavia to offer ASC certified seafood to their guests.

Chris Ninnes, Chief Executive Officer ASC

IKEA offers ASC certified seafood to over 600 million customers

IKEA announces that seafood sold and served in its stores comes from sustainable and responsible sources. More

First trout farm in Turkey certified to ASC standard

The first trout farm in Turkey has become certified against the ASC Trout Standard for responsible aquaculture. More

First Think Fish Week in Belgium: helping consumers choose certified seafood

This September saw the launch of the first Think Fish Week in Belgium. More

Dutch retailers promote certified seafood for Think Fish Week

The Think Fish Week campaign took place for the third time in the Netherlands. More
Regal Springs tilapia

Nordic Choice Hotels offers guests ASC certified seafood

Nordic Choice Hotels has become the first hotel chain in Scandinavia to offer guests ASC certified seafood. More
Regal Springs tilapia

AEON aims to increase sales of ASC certified seafood in Japan

AEON announces plans to increase the volume of ASC certified seafood across its stores. More
Regal Springs tilapia

YATA promotes ASC certified seafood in Hong Kong

To mark its commitment to responsible seafood sourcing, YATA and KLG Fine Food are running a promotional campaign. More

Feedback on ASC's operational review

Feedback from the public consultation of ASC's pangasius, tilapia and salmon standards now available. More
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