The October Becker Associates Newsletter!
Becker Associates Follow on Twitter Friend of Facebook
The Becker Newsletter
October 2013 Edition

Lots to be thankful for...

The success of any association lies in its members. It is your membership that represents who you are and reflect what you value much more than any mission statement or set of by-laws. There are all sorts contradicting statistics out there as to the general state of non-profits, and most are out of the US, but the general consensus is that all associations are struggling to maintain the status quo. From shifting demographics to new applications of technology, many are simply at a loss, which is understandable. Getting on Facebook is great, but what do you do once you get there? How do you keep up?

In this, the second installment of or new newsletter, we continue to theme our shared links on pieces that will help your association focus on your greatest asset: your members. There are a lot of ways to thank your members that aren't limited to the words themselves (although that's not a bad idea), and the links below are filled with tips to help every association up their game.

Lastly, we would to thank you, all of our wonderful clients and associates, who have been helping us provide the best professional services possible for the past 33 years! As a small token - because you are all so great - we've decided to provide all of our Association Management clients with a free mini-guide to adapting to the new Canadian Anti-Spam law next month. You can click the link in the sidebar for our blog post about it from the beginning of the year.

Happy Thanksgiving weekend!

-The Becker Team

From The Blog

Five Serious Questions to Ask Yourself When Considering a Cloud Solution

Adam Becker writes on what every association needs to look at before making the move to online business solutions.

Good Reads

Your Membership Marketing is in Trouble: The 2013 Pulse Report
via XYZ University
A somewhat insidiary title, but the stats included are important to look at. Key factors that are not addressed include over-saturation in the social media marketplace and, more importantly, that the ideal marketing world referred to requires time that most non-profit executives and administrators don't have to give. Nonetheless, paying attention to demographics remains an ever-important practice for associations to survive. Some advice in the links below.

Eight Strategic Mistakes With Memberships
via Blue Avocado
The first step to understanding why your membership might be to understand what you shouldn't be doing. That being said, not all of the tactics in here are for everyone.

New ideas for volunteer recognition
via TheNonProfitTimes
Short but sweet tips to holding a recognition event/dinner.

The Six Practices of High Impact Non-Profits
via Fast Company
Timeless advice from a six-year old excert of the book "Forces For Good"

7 ways to help your board be more strategic
via ML Consulting
Not quite as elaborate as our Board Development Workshop but some simple practical tips for board members. For more, read Christina's blog: "Best Practices: What Makes a Board of Directors Great"

Six Tips for Fitting Social Media Into a Packed Schedule
Other than tip 4 (Hootsuite reduces engagement on Facebook), this is a handy quick guide to keeping your work-related social media practices manageable.

Upcoming Events

There's still time to register for Christina's next seminar on how to take your board from good to great!
Click the link to our event page below for more information or to register now.

October 19th

Board Development and Training for Not-for-Profits

9:30am-12:30pm @ The Centre for Social Innovation (Annex)


New Anti-Spam Laws to Affect Non-Profits

Our blog post from January, quickly outlining upcoming changes to Canada's anti spam law.
Copyright © 2013 Becker Associates, All rights reserved.
Becker News Letter - September 2013 Edition
Our mailing address is:
Becker Associates
202 - 10 Morrow Avenue
Toronto, ON  M6R 2J1

Phone: (416) 538-1650