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Predictive Marketing Analytics
                  Tomorrow's Knowledge Today!

Three Marketing Measurement "Must-Have's"

You have identified marketing opportunities and created a plan to help you achieve the revenue growth that you need - how will you measure success?

You know from experience that even the "best laid plans", change. How will you know where, when and how much of an adjustment to make to stay on track to maximize results?

If you wait for results to show up on financial statements, you have waited too long. You need the ability to better measure marketing and gain early indicators so you can adjust.

The following marketing measurement "must-have's" will give you the foundation you need.

1. Data Collection: Develop (and improve) your data collection processes by identifying what structured and unstructured data sources you have available.

2. Single Source Analysis: Data from multiple sources, in different formats, must be normalized and input into a single system to analyze results and report early indicators.  

3. Dynamic Planning: Dynamic planning tools enable you to tie performance to activities, understand how changes impact timelines, resources and keep projects on track.

These measurement "must-have's" enable you to stay ahead of marketing. Contact us to gain the data collection, analysis and dynamic panning you need to stay ahead.


Quick Tip

Use marketing momentum to exploit successes, never use momentum to rescue failed efforts.

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Fast Facts

Businesses where marketing and IT work together enjoy a 10.1% year-over-year improvement in customer retention, compared to 5.6% increase by their peers.

Aberdeen Group

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