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Marketing Technology & Analytics  -  Tomorrow's Knowledge Today!
Marketing Technology & Analytics
Tomorrow's Knowledge Today!

What are the Top Marketing Performance Metrics?

There are more marketing metrics than ever before but what do they all mean, and how do they translate into achieving marketing success?

Hard & soft bounce rates, click through %'s, unique & return visits to name a few. The list goes on and on but what are the top metrics and why are they important? Discover Here...

Marketing Technology Exposes Business Systems Inefficiencies

When you think of business and marketing analytics you typically think of reporting functions within business systems or analytic applications - but, is there be more to it?

Do analytics go beyond simply the technology used to capture, analyze and visualize data? By thinking this way do we ignore what it takes to leverage analytic results to drive success?

- See more at: http://www.kinginnovative.com/KnowledgeBase/TabId/131/PgrID/595/PageID/2/Default.aspx#sthash.CFP9Tpf0.dpuf

When you think of business and marketing analytics you typically think of reporting functions within business systems or analytic applications - but, is there be more to it?

Do analytics go beyond simply the technology used to capture, analyze and visualize data? By thinking this way do we ignore what it takes to leverage analytic results to drive success?

- See more at: http://www.kinginnovative.com/KnowledgeBase/TabId/131/PgrID/595/PageID/2/Default.aspx#sthash.CFP9Tpf0.dpuf
In 2014 there were approximately 950 tech companies providing some type of technology to improve marketing. By 2015 that number grew to over 1,900 showing no sign of slowing.

The use of these new tools and systems means that they must interface with surrounding systems. What unforeseen challenges and inefficiencies does this create? Discover Here...


Quick Tip

It is essential for success that operational marketing decision making is unrestrained by leadership.

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Additional Tips

 


Fast Fact

The 2nd most cited obstacle to leveraging marketing technology successfully is "Lack of an effective strategy".

Informatica, Dunn & Bradstreet and Ascend2

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Fast Fact(s)

 
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Driving growth in a competitive marketing is about doing more with less, while translating value to the business. Marketing technology, systems, data & analytics does just that, but "you don't know, what you don't know". Why wait? Contact Us to gain Tomorrow's Knowledge Today!
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