We appreciate the opportunity to share our Ideas & Insights with you.
Predictive Marketing Analytics
                  Tomorrow's Knowledge Today!

Effective Performance Indicators Modify Your Marketing Behavior

Highly effective marketing efforts move buyers through the buying process on their terms while less effective efforts attempt to move the buyer on the sellers terms - this is no secret.

So, what performance indicators illustrate marketing effectiveness? Should you focus on page views? cick-throughs? deals won vs. lost? hard and soft bounce rates?

You must first ask "Who's behavior do we need to influence?" - buyers, staff/partners, leadership or shareholders? Secondly, "How do we align these to the needs of buyers?"

Each group of stakeholders requires different marketing KPI's depending on their role:
  • Shareholders: Top level pre-sale, sale, post-sale marketing performance and marketing return on investment (planned, actual & forecasted)
  • Leadership: Mid level pre-sale, sale and post-sale metrics used to align top level strategy, buyers needs and staff activities (planned, actual & forecasted)
  • Staff/Partners: Tactical performance indicators associated with specific activities and tactics. (ex. views, clicks, opens, abandons, traffic flow, etc.)
Simply put, effective marketing performance indicators vary by stakeholder and work together as a system to modify short, mid and long term behavior of the entire marketing organization.

Contact us to discover how to implement effective marketing performance indicators across your organization.

Quick Tip

Embedding key metrics into your employees daily workflow will increase data accuracy, completeness, improve employee performance and moral.

View additional tips

Fast Facts

33% of companies are not using data to make more informed marketing decisions.

McKinsey & Company

Request Fast Fact(s)


Opt-into this communication or forward to a friend that might benefit.
Upcoming Events

Coming Events

We are currently planning our 2015 event schedule. What information and/or topics would you like to see presented?

Suggest future event topic(s)

Community Spotlight

Beyond Vision enriches the lives of Americans who are blind through the dignity of work.

Every time your business purchases office, janitorial and other supplies from Beyond Vision you give jobs to Americans who are blind.

You are invited to spotlight your community cause on our Facebook page.
Are you working to determine where to focus marketing efforts to achieve the best results? Ask about developing a 2015 Marketing Forecast and gain Tomorrow's Knowledge Today!
Copyright © 2014, King Innovative™, All rights reserved.

King Innovative™
Waukesha, WI 53188
p: 262.993.2590
f: 262.565.2425

Our Values
King Innovative believes actions speak louder than words & is guided by the truth, a sense of fairness & goodwill towards clients, co-workers & the communities we serve.