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Predictive Marketing Analytics
                  Tomorrow's Knowledge Today!

Effective Performance Indicators Modify Your Marketing Behavior

Highly effective marketing efforts move buyers through the buying process on their terms while less effective efforts attempt to move the buyer on the sellers terms - this is no secret.

So, what performance indicators illustrate marketing effectiveness? Should you focus on page views? cick-throughs? deals won vs. lost? hard and soft bounce rates?

You must first ask "Who's behavior do we need to influence?" - buyers, staff/partners, leadership or shareholders? Secondly, "How do we align these to the needs of buyers?"

Each group of stakeholders requires different marketing KPI's depending on their role:
  • Shareholders: Top level pre-sale, sale, post-sale marketing performance and marketing return on investment (planned, actual & forecasted)
  • Leadership: Mid level pre-sale, sale and post-sale metrics used to align top level strategy, buyers needs and staff activities (planned, actual & forecasted)
  • Staff/Partners: Tactical performance indicators associated with specific activities and tactics. (ex. views, clicks, opens, abandons, traffic flow, etc.)
Simply put, effective marketing performance indicators vary by stakeholder and work together as a system to modify short, mid and long term behavior of the entire marketing organization.

Contact us to discover how to implement effective marketing performance indicators across your organization.


Quick Tip

Embedding key metrics into your employees daily workflow will increase data accuracy, completeness, improve employee performance and moral.

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Fast Facts

33% of companies are not using data to make more informed marketing decisions.

McKinsey & Company

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