Data Science for Marketers  -  Tomorrow's Knowledge Today!
Empowering Marketers through Data Science
Tomorrow's Knowledge Today!

What can Marketing Mix Modeling do for you?

Marketing mix modeling is an analytical approach that uses data and technology to quantify the sales impact of various marketing activities on overall strategy. 

These learning's are then utilized to adjust strategies, optimize effectiveness and guide decision-making by forecasting sales using what-if marketing scenarios.

Mix analyses apply data modeling technologies, statistical techniques and are used to calculate how the following contribute to sales revenue.

Media Type modeling calculates the contribution of owned, earned, paid and grant media (in the case of non-profit organizations) on marketing performance.

Advertising Channel modeling calculates the brand awareness and impact each advertising channel contributes to media consumption.

Media Consumption calculates the variance between brand awareness and marketing engagement, identifies high value activities and demonstrates the relationship to marketing qualified lead (MQL) generation.

Lead Generation quantifies the overall output of marketing operations and its contribution to sales qualified leads.

Quantifying and modeling these key performance metrics enables the organization to focus on reducing customer acquisition costs while increasing marketing output.

No longer reserved for large enterprises, mix modeling enhances organizational intelligence while improving internal operations.

King Innovative enables your business to start small and "know your numbers" while building on successes.

Quick Tip

Always employ intellect before all other resources.

Additional Tips


Fast Fact

Top performers report a 39% marketing contribution to sales vs 6.9% for lagging companies.

- Aberdeen Group, March 2014

Fast Fact(s)


Data Science as a Service (DSaaS)

Convert data into your competitive intel with these Data Science as a Service (DSaaS) offerings.

- Aggregation
- Visualization
- Analysis
- Data Modeling

Learn about these services and more
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Driving growth in a competitive marketing is about doing more with less, while translating value to the business. Data Science as a Service (DSaaS) does just that, but "you don't know, what you don't know". Why wait? Contact Us to gain Tomorrow's Knowledge Today!

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