Camp News 🏕
When I first designed the website, I needed a catchy phrase for the signup form. I didn't just want it to say "Subscribe", so I thought what would be a good motivation for anyone to join the group. I came up with the idea to have a number that represents the people who are already in the community... as you can guess, at that time we had 0 people subscribed.
So I named the button "Join 100+ others" with the motivation to reach that number in the first week. And we did it! 🎉😮👏